Celebrate Dad
Celebrating the everyday hero
THE ASK
Create a social first awareness campaign celebrating the powerful, lasting influence fathers have on their children through authentic storytelling and emotional impact.
THE CHALLENGE
Showcase the clothing through meaningful father-child bonding moments—play, learning, and everyday connection—where apparel becomes part of their shared story.
THE APPROACH
Produce a social first docu-style campaign emphasizing authentic moments between real family members brought to you by Nautica.
We grounded the campaign in authenticity—pairing cinematic storytelling with social-first execution. Two hero films featured a father and son, and a father and daughter, opening up about how their relationships shaped who they are today. Each scene was styled to feel effortless, allowing Nautica's clothing to become part of the emotional landscape.
We highlighted every aspect of production—from interviews and b-roll to medium format photography—by creating a behind-the-scenes, social-first video. It offered a dynamic way to showcase the craft, energy, and story behind the project.