Dark Horse

Across the course of multiple launch campaigns, we helped tell the story of the Dark Horse brand and position it as the best in it's class.

The Ask

Dark Horse needed help launching new products to dominate specific categories. With distribution on lock, they needed help connecting with a new audience that were looking for high quality at a price point they could afford.


From a well balanced portfolio of wines that punched above their weight class, to sparkling that hit a sweet spot & a portable wine in a can that people could take anywhere. The product was there and the brand needed help telling their story.

The Approach

We developed a strategic creative approach for each product, and developed messaging frameworks that would drive our content creation. Across the course of 3 campaigns, we developed the story and inspired a new audience in each category.

Introducing "cans"...packable, portable & unbreakable. The most refreshing way to top off the day when your out and about and a bottle just can't fit.

Cans Still Photography

Along side filming the broadcast spot for the launch of cans, we captured a mix of lifestyle and product photography for digital display, OOH and social media.

Introducing Dark Horse Sparkling Wine...bright, crisp and refreshing. The best way to celebrate any occasion.

Sparkling Still Photography

Capturing the moment of excitement when that cork pops, and the party begins was the focus of our shoot. We created the perfect roof top celebration to set the stage for Sparkling to shine.