CHLLNGR
Creating a crossover animation style to grab attention.
The Ask
Independent label Green Owl needed help launching a new signed Artist.
The Challenge
The artist CHLLNGR wanted something that reflected their different musical influences.
The Approach
We created a cross over music video that combined niche label art of the Dub/Reggae community with animation styles developed by the fantasy cartoons of the 1970s.
We took Inspiration from unexpected crossovers.
1980s Dub album covers from artist like “The Scientist”.
Rotoscoped fantasy like He-Man and Ralph Bakshi films.
